My 2 Cents

Caffinated Entrepreneurs

Caffinated Entrepreneurs

In May, I presented Pennie Works Studio to everyone at Stillwater's 1 Million Cups event. I have been negligent with my blog posts and am trying to catch up. So even though I know this particular...

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Reasonable or Unreasonable

Reasonable or Unreasonable

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...

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Honk, Honk, Honk

Honk, Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...

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The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Keeping the main thing the main thing is not easy. Some things have to be done. Yet the main thing has to be the thing one does best. But...

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Best Change

Best Change

I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In...

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What Do I Know Anyway?

What Do I Know Anyway?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald...

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Heres for High Hopes

Heres for High Hopes

I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.

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Brand Woke Baddies

Brand Woke Baddies

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and...

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Rose by Any Other Name

Rose by Any Other Name

The Bard expressed the idea that a rose has a brand.. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the...

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