Brand Woke Baddies

Mar 26, 2018 | Logos 101

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and personifies the brand to both internal and external audiences.

At least there is no ambivalence in its message. Enjoy.
 

More Pennies

Reasonable or Unreasonable

Reasonable or Unreasonable

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...

read more
Honk, Honk, Honk

Honk, Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...

read more
The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Keeping the main thing the main thing is not easy. Some things have to be done. Yet the main thing has to be the thing one does best. But...

read more