Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and personifies the brand to both internal and external audiences. At least...
The Bard expressed the idea that a rose has a brand.. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the emotional connections that the giving suggests. In this segment of Logos...
In an earlier post, I talked about how the media channels have exploded. The Savvy marketeer will match a channel or channels that best reach their target market. So far so good. The trouble comes when the logo, the very thing that says who you are, the bug that packs...
At any time, media constrains the form of expression. In other words, the instrument confines the art. One cannot fully express dance with a potter’s wheel. One cannot fully present an opera with a stick of charcoal. Graphic Design is even more dependent on...
Remembering that a logo is a graphic signature, a logo should represent only one thing, your enterprise. The marketplace is crowded. Any business can get lost in the clamor for attention. Your success is dependent on your enterprise having its voice. Make yourself...
I am not going to offer a dictionary definition. I would have to look it up. I am much too lazy for that. I am offering the pragmatic definition that comes from 40 years of thinking about logos, of designing logos, of making a logo work in an enterprise graphic...
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