Brand Woke Baddies

Brand Woke Baddies

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and personifies the brand to both internal and external audiences. At least...
Rose by Any Other Name

Rose by Any Other Name

The Bard expressed the idea that a rose has a brand.. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the emotional connections that the giving suggests. In this segment of Logos...
Tool Logo Utility, Part 2

Tool Logo Utility, Part 2

In an earlier post, I talked about how the media channels have exploded. The Savvy marketeer will match a channel or channels that best reach their target market. So far so good. The trouble comes when the logo, the very thing that says who you are, the bug that packs...
Logo Utility, Part 1

Logo Utility, Part 1

At any time, media constrains the form of expression. In other words, the instrument confines the art. One cannot fully express dance with a potter’s wheel. One cannot fully present an opera with a stick of charcoal. Graphic Design is even more dependent on...