What Do I Know Anyway?

What Do I Know Anyway?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald Rumsfeld. He had the gift of saying memorable things, like, “You...
Heres for High Hopes

Heres for High Hopes

As I write this, my wife is finishing up her 13th trip to Tanzania. She coordinates an annual medical/surgical mission trip through the auspices of both the Evangelical Lutheran Church in America and the Tanzania Lutheran Church. Primarily, they serve the working poor...
Brand Woke Baddies

Brand Woke Baddies

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and personifies the brand to both internal and external audiences. At least...
Rose by Any Other Name

Rose by Any Other Name

The Bard expressed the idea that a rose has a brand.. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the emotional connections that the giving suggests. In this segment of Logos...
March Dog of the Month

March Dog of the Month

The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly-rub as requested and an additional treat (if Clyde, the other dog, is distracted) on occasion. Please...