I am not going to offer a dictionary definition. I would have to look it up. I am much too lazy for that. I am offering the pragmatic definition that comes from 40 years of thinking about logos, of designing logos, of making a logo work in an enterprise graphic...
It’s not easy coming up with the right logo. I know it. And if you have ever tried, you know it too. Every once and awhile, one design emerges. It hits all the buttons and just resonates. It captures all the messages and meanings you hoped for but better than...
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