Heavy Duty Graphic Design
Heavy-duty design is design that works.
Every element has a purpose. The purpose is to communicate. There are no meaningless gimmicks, gilding, or frills. Ads are designed to sell. Magazine design is tuned to invite reading. Logos are created and presented to establish a distinct identity.
A heavy-duty design will not make a bad idea good, an unwanted product desirable, or a frivolous service necessary. Nevertheless, properly executed, heavy-duty design will always make something that is great even better.
What Does a Graphic Designer Do?
Creates Logos, Graphics, and Art
Designs and Layouts Print Materials
Produces Web Sites and Digital Graphics
2 Cents Blog
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