Heavy Duty Graphic Design

Heavy-duty design is design that works.
Every element has a purpose. The purpose is to communicate. There are no meaningless gimmicks, gilding, or frills. Ads are designed to sell. Magazine design is tuned to invite reading. Logos are created and presented to establish a distinct identity.
A heavy-duty design will not make a bad idea good, an unwanted product desirable, or a frivolous service necessary. Nevertheless, properly executed, heavy-duty design will always make something that is great even better.

What Does a Graphic Designer Do?

Creates Logos, Graphics, and Art
Designs and Layouts Print Materials
Produces Web Sites and Digital Graphics

2 Cents Blog

Reasonable or Unreasonable

Reasonable or Unreasonable

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...

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Honk, Honk, Honk

Honk, Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...

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The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Keeping the main thing the main thing is not easy. Some things have to be done. Yet the main thing has to be the thing one does best. But...

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